An updated look to Darlington County’s logo. We kept the feel traditional and buttoned-up, and highlighted the white oak from the county’s original logo.

Scottie and Michala wanted a custom architectural-style illustration for their wedding invitation. We chose metallic ink, a blind emboss and a luxe, contrasting envelope to offset the bright invitation and RSVP card.

Bramblebush is a quaint rental cabin nestled in the Blue Ridge Mountains. The cabin name was derived from the wild blackberry brambles that pepper the property. This theme heavily inspired the logo mark and color palette; we added a modern flare with clean lines that brought this brand into the digital age.

Young Clergy Women International is a network of ordained clergy women under forty. Jars and pitchers appear throughout the Bible; while ordinary, these themes of the everyday are used for extraordinary, unexpected purposes. We also incorporated soft curves suggesting the female form and water/oil symbolizing the Holy Spirit being poured out into the community.

After a hard season of life, LBLC founder left her corporate career to pursue life coaching. The mark for LBLC melds a Phoenix and a Tree of Life; these two symbols represent the return to life after hardship.

In an effort to raise money for a local chapter of NAMI, we centered the campaign around the idea of “How are you really?” prompting conversation around mental health. Pieces included shirts, posters, and social graphics. The campaign was wildly successful and raised over $10k.

Companion Life celebrated 50 years. This logo was present on all materials during the celebratory year.

Blue Medicare Solutions is a new product offering for Blue plans. This brand required cohesion with the existing BlueCross BlueShield of South Carolina branding, special attention to government regulations for Medicare programs including high contrast and font size for legibility, and easy-to-follow directions for next-steps.

Each month of the year focuses on a health concern based on member’s health data. Campaigns consist of a poster, infographic, TV graphic and social media graphic.

BlueCross BlueShield of South Carolina started its Always Stay Knowledgeable (ASK) program in 2018 to raise awareness about low-value care. It aims to reduce unnecessary care and improve health outcomes through better conversations between patients and providers.

BlueCross BlueShield of South Carolina employees painted a mural, paint-by-numbers style, depicting children with superhero shadows that was gifted to McLeod Children’s Hospital.

Farm to Fork + Brush to Canvas + Notes to Ear. A Cooperative for the Senses.

The BlueCross BlueShield of South Carolina Foundation’s bi-annual report highlights interviews, infographics, and financials in a report for the Foundation’s Board of Directors.

Each year, a week is devoted to celebrating BlueCross BlueShield of South Carolina’s CSAs. In an effort to reduce costs and reuse materials, I created a logo and style that was used across the campaign including shirts, signage and flyers, landing pages, email blasts, and social graphics.

Ten Oaks Timberlands is a 200 acre plot of land with 10 massive, 150+ year old white oak trees. One particular tree has a split trunk and was the inspiration for the logo.

Corporate Communications was responsible for the branding and marketing of 14 other Blue plans. I developed and executed a redesign of National Alliance branded materials; this executive summary was the first of many pieces that had that brand applied.

Videos are quickly becoming essential to digital marketing. These videos demonstrate three styles and included development and editing in Premier Pro and Vyond.